Cooky Jar · Subscription analytics
Revenue
Loading…
The window changes which months are shown; each month's snapshot value is unchanged.
Retention
Monthly subscriptions only. The window selects which signup cohorts are included; each cohort is then followed for its full history (the offsets are not date-clipped).
Each cell = % of that month's cohort still billing N months later. Blank = not enough history yet (a gap, not 0%).
Lines stop where a year's cohorts run out of mature history.
Unit economics
For every £1 spent acquiring a customer on a channel, how much have they returned so far?
Health: ≥ 3 (healthy) 1–3 (thin) < 1 (loss). Dashed lines mark the 3:1 and 1:1 benchmarks.
Cheap-and-plentiful channels sit top-left; expensive-and-thin ones bottom-right. Diagonals are the 1:1 and 3:1 lines.